Category
Package Design, Logo Design, Printdesign, Brand Design
The aim of this project was to create a modern and recognizable brand.
For a recognizable brand, everything should work together. That is why the picture element of the logo is a combination of an ear of wheat (a component of beer) and a tower with battlements. Because Castel is a variation of Castello, Italian for castle. The outside text creates a more compact and modern logo that appeals to the target audience. The key element, the black pinnacles, creates a consistent design language throughout all designs, whether business cards, stationery, posters or beer cans. The beer can contains the logo and the recurring key element of the company. This causes the beer can to be recognized and assigned to Castel. Enough space was left for the name on the business card so that there is room for every name. A atationery must be kept simple and clear to guarantee a good overview and legibility. That's why all design elements are discreetly placed in the background. The beer can is placed in the middle and large on the poster because it is the product to be sold. To emphasize the product, even more, there is a hop icon in the background. The heading is large and designed with plenty of space so it can be read from any distance.
