The aim of the project was to design a modern and suitable logo for a younger target audience and the young Drinkz brand. It should also represent the brand itself.
For this reason, the picture element of the logo is a Z from Drinkz and also a shot glass for reference to the product (the alcoholic beverages). The clean lines of the shot glass create unity and regularity. The founding date makes the logo look even more modern and trendy, which appeals to the company's target audience.